UAE Local SEO Guides and Resources

Free guides for UAE business owners who want more customers from Google Maps and Google Search — written in plain language, with fixes you can do yourself.

UAE Local SEO Guides and Resources

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UAE Local SEO Glossary

TermMeaning
Google Business Profile (GBP)Your free business listing on Google Search and Maps
Map pack / local packThe three map listings above search results
Service-area businessA business that goes to customers and hides its address
NAPName, address, phone — must match everywhere
CitationA listing of your business details on another site
Trade licenceUAE business licence; your Google name should match it
Free zone vs mainlandTwo licence types; can affect address eligibility on Google
Makani numberDubai’s geographic address code for buildings
TrakheesiDubai real estate advertising permit system
hreflangCode that tells Google which language/country a page is for
Map gridA check of your Maps ranking from many points across an area

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Frequently Asked Questions

Where should I start if my business is new to Google?

Start with your Google Business Profile, then read our guides on verification and local citations.

Are these guides specific to the UAE?

Yes. They cover UAE address formats, Arabic and English names, and UAE holidays.

Can I get help with my own profile?

Yes. Request a free audit and we will send a short video review of your Google Maps presence.