Run a free local SEO audit in about 2 minutes. Enter your website and answer 11 quick questions about your Google Business Profile and website. The tool tests your site’s mobile speed and technical SEO with Google’s PageSpeed Insights, then gives you a score out of 100 and your top 5 fixes. No sign-up needed.
What Does This Local SEO Audit Check?
The audit checks the two things that decide most local rankings and calls: your Google Business Profile and your website. Google ranks local results by relevance, distance and prominence (Google), and both your profile and your website feed those signals.
| Area | What the tool checks | Why it matters |
|---|---|---|
| Google Business Profile | Verification, primary category, services and areas | Relevance in Google Maps |
| Reviews | Count (20+), recency (3 months), rating (4+), replies | Prominence and trust |
| Photos and hours | Recent photos, holiday hours | Active, accurate listing |
| Website speed | Google mobile performance score, load time | Mobile visitors leave slow sites |
| Technical SEO | Title, meta description, crawlability, alt text and more (from Google’s test) | Google must read your pages |
| Website structure | One page per service, consistent name/address/phone, tracking | Rank for each service, measure leads |
How Is My Score Calculated?
Your Google profile score comes from your answers, weighted by impact; verification, category and reviews count most. Your website score combines Google’s mobile speed score, Google’s technical SEO score and your answers. The overall score blends both. It’s a guide to what to fix first, not a ranking guarantee.
What Is a Good Local SEO Score?
| Score | Meaning | What to do |
|---|---|---|
| 80–100 | Strong basics | Expand to more areas, keep reviews fresh |
| 55–79 | Needs work | Fix your top 5 issues; you’re likely losing calls to competitors |
| Below 55 | At risk | Customers may not find you on Google Maps; fix the profile first |
Why Do Reviews Matter So Much?
Reviews are often the deciding factor between you and a competitor. In BrightLocal’s 2026 survey of US consumers, 97% read reviews for local businesses, 47% won’t use a business with fewer than 20 reviews, 74% only consider reviews from the last three months, 68% only use businesses rated 4 stars or higher, and 89% expect owners to respond (BrightLocal).
Is a Free Audit Tool Enough, or Do I Need a Full Audit?
The tool shows what to fix based on your answers and Google’s website test. A full audit goes further: we look at your real Google profile, check your map rankings across your service area, and compare you with the top three competitors. That’s free too, sent as a short video. Get a free full audit.
| Free audit tool | Free full audit | |
|---|---|---|
| Time | 2 minutes | Within 3 business days |
| Google profile | Your answers | We check your real profile |
| Website | Google speed and SEO test | Full manual review |
| Map rankings | – | Checked across your area |
| Competitors | – | Top 3 compared |
| Result | Score and top 5 fixes | Video with exact fixes |
How Do I Rank Higher on Google Maps After the Audit?
- Verify your profile and choose the closest primary category.
- Add all services and the areas you serve.
- Ask every customer for a review, and reply to each one.
- Upload real photos and keep holiday hours updated.
- Build one website page per service, and fix the issues the tool found.
Frequently Asked Questions
Is this local SEO audit tool really free?
Yes. No sign-up, no payment and no email required.
Why didn’t my website test run?
Google’s free testing service is sometimes busy. The tool still scores your website from your answers. Try again later, or ask us for a full audit.
Does the tool work for businesses outside the US?
Yes. It works for any country, including the UK, UAE and Saudi Arabia.
Do you store my website or answers?
No. The tool runs in your browser and stores nothing. Only what you choose to send us on WhatsApp reaches us.
Can the tool guarantee better rankings?
No tool can. It shows the most important fixes; rankings depend on Google and your competitors.