Lead tracking shows which calls, WhatsApp messages and form enquiries came from Google Maps, Google Search or ads, so you can judge SEO by real enquiries, not rankings. We set up UTM links on your Google profile, form tracking in Google Analytics and simple monthly reports. Included in Growth and Market Leader plans.
Why does lead tracking matter for SEO? Without it, you’re judging SEO on rankings and traffic, which don’t pay the bills. With it, you can see which enquiries came from Google Maps, which from organic search and which from ads, and work out what each customer cost you.
What does a monthly lead report show? – Calls, WhatsApp chats and form enquiries, by source – Which pages and towns the enquiries came from – Trends compared with last month and last year – Notes on which enquiries became paying jobs, if you share that with us
Do I need call tracking numbers? Not always. Many small businesses start with Google profile call data and tracked WhatsApp and form clicks. Call tracking numbers help when most of your work comes by phone, and we set them up so your main number stays the same on your Google profile.
Is it GDPR compliant? We use standard tools such as Google Analytics with a cookie consent banner, and don’t record calls unless you choose to and tell callers. Your privacy policy should mention the tracking you use; we can help you check it.
| Lead type | How we track it |
|---|---|
| Google profile clicks | UTM-tagged website link, profile insights |
| Website forms | Analytics conversions |
| Tracked click-to-chat links | |
| Phone | Profile call insights or call tracking numbers |
What Do Our Clients Say?
“Faisal and the RankAutomate Agency team handled the SEO for Globale Green Consortium from start to finish: our website, our Google Business Profile, and the local search setup for our real estate, metal recycling and agricultural consultancy work. He explained every step in plain language, delivered what he promised, and always replied quickly. We are very happy with the service, and I recommend RankAutomate Agency to any business owner who wants to be found on Google.”
Dr. Yousaf Tahir, Owner, Globale Green Consortium, East Meadow, New York
Client testimonial, shared with permission.