SEO for estate agents helps UK estate and letting agencies get found by local sellers and landlords on Google, for searches like “estate agents [town]”, “house valuation [town]” and “letting agents near me”. Listings on Rightmove and Zoopla bring buyers. SEO brings the valuations and instructions that grow your business. Plans from £399 a month.
Get a Free Estate Agent SEO Audit · WhatsApp us
Why Do Estate Agents Need SEO If They’re on Rightmove?
Rightmove and Zoopla show your properties to buyers, but sellers and landlords choosing an agent usually search Google and compare agents’ reviews on Google Maps. SEO helps you win those comparisons and valuation requests, which portals don’t provide directly.
| Property portals | Google SEO | |
|---|---|---|
| Brings | Buyers, tenants | Sellers, landlords (valuations) |
| Cost | Monthly portal fees | Monthly SEO fee |
| Owned by you | No | Yes: website and profile |
| Reviews shown | Limited | Google reviews in Maps |
What Estate Agent SEO Includes
- Google Business Profile for each branch (sales and lettings categories)
- Area guide pages for each neighbourhood you cover
- Valuation landing pages (“free house valuation [town]”)
- Review requests after completions
- Schema for your office (RealEstateAgent)
What Do Our Clients Say?
“Faisal and the RankAutomate Agency team handled the SEO for Globale Green Consortium from start to finish: our website, our Google Business Profile, and the local search setup for our real estate, metal recycling and agricultural consultancy work. He explained every step in plain language, delivered what he promised, and always replied quickly. We are very happy with the service, and I recommend RankAutomate Agency to any business owner who wants to be found on Google.”
Dr. Yousaf Tahir, Owner, Globale Green Consortium, East Meadow, New York
Client testimonial, shared with permission.
How Do Estate Agents Get More Google Reviews?
Send a review link after every completion and tenancy start, reply to every review, and never offer incentives. Steady, genuine reviews beat bursts, which Google may filter.
Frequently Asked Questions
Do you write area guides? Yes. Accurate, helpful neighbourhood guides with schools, transport and local amenities, all checked against public sources.
Can you handle multiple branches? Yes, with a separate profile and page for each branch on our Market Leader plan.