How to Transfer Google Business Profile Ownership
To transfer primary ownership:
- Add the new person as an owner.
- Wait until they’ve been an owner for 7 days.
- Use Transfer ownership in People and access.
Only the current primary owner can do this.
Step by Step
| Step | Who does it | Where |
|---|---|---|
| 1. Invite new person as Owner | Current primary owner | Settings → People and access → Add |
| 2. Accept the invite | New owner | Email from Google |
| 3. Wait 7 days | – | – |
| 4. Transfer ownership | Current primary owner | People and access → Transfer ownership |
| 5. Remove old owner (optional) | New primary owner | People and access |
What If I’m Selling My Business?
Transfer the profile instead of creating a new one. The reviews and ranking history stay with the listing. Update the business name, phone number and website only if they really change, and make the edits slowly to avoid triggering re-verification.
What If the Current Owner Is Unreachable?
Use Request access from the profile. If they don’t respond, Google may let you verify and take ownership. See how to remove an owner.
Frequently Asked Questions
Why can’t I see “Transfer ownership”?
The new person hasn’t been an owner for 7 days yet, or you aren’t the primary owner.
Does transferring affect rankings?
No. Ownership changes don’t affect rankings, but big changes to the name or address can.
Need help with a transfer? Message us on WhatsApp · Google Business Profile optimization
