Google Business Profile Suspended? Steps to Get Reinstated
If your Google Business Profile is suspended, don’t create a new one. Find the likely reason, fix anything against Google’s guidelines, collect proof of your business (Companies House record, utility bill, business bank statement, signage photos) and submit one appeal through Google’s reinstatement form. Rushed repeat appeals and new profiles often make it worse.
Get Help With a Suspended Profile
| Common cause | Fix before appealing |
|---|---|
| Keywords added to business name | Use your real trading name |
| Virtual office or PO box | Use a real address or switch to a service-area business |
| Address shown but no customer visits | Hide address (service-area) |
| Multiple profiles for one business | Remove duplicates |
| “Deceptive content” | Remove anything misleading, add proof |
Why Was My Profile Reinstated and Then Suspended Again?
Big edits after reinstatement can trigger another review. Avoid changing your name, address or categories for a while after you’re reinstated.
Get Help With a Suspended Profile
Why do UK Google Business Profiles get suspended? Suspensions usually come from Google’s automated checks, not a person. Common triggers: keywords or town names added to the business name, a virtual office or PO Box address, several profiles for the same business, a recent change of address or name, or a category that doesn’t match what you do.
What should I do first? 1. Don’t create a new profile. That links to the suspended one and makes things worse. 2. Don’t keep editing the profile while it’s suspended. 3. Read the email from Google and check the profile against the Google Business Profile guidelines. 4. Fix anything that breaks the rules, such as removing keywords from the name or correcting the address.
How do I appeal? Use the appeal link in your Google Business Profile manager. Upload evidence that the business is real and at that address: – A business rates bill or utility bill – Your Companies House record, if you’re a limited company – Photos of your signage, shopfront or branded van – A business bank statement with the address (hide account numbers)
Appeals often take a few days to a few weeks. Google allows a limited number of attempts, so get the evidence right before you submit.
