Spring SEO Checklist for UK Tradespeople

Before the spring and summer rush for outdoor and home-improvement work, update your Google Business Profile services and photos, publish seasonal service pages (e.g. roofing repairs, landscaping, guttering), post weekly updates and ask every winter customer for a review. Starting early gives Google time to pick up the changes.

SEO for Tradesmen

Why does spring matter for UK trades? Searches for jobs like roofing, gardening, landscaping, fencing, driveways, exterior painting and window cleaning pick up as the weather improves. If your Google profile and website are ready before the rush, you catch enquiries that would otherwise go to whoever looks most active.

Spring checklist for your Google Business Profile 1. Update opening hours, including any longer summer hours. 2. Add photos of recent jobs, ideally before-and-after shots from your own phone. 3. Check your services list covers seasonal work (for example “patio cleaning”, “fence repair”, “gutter clearance”). 4. Post an update about spring availability or booking lead times. 5. Reply to any reviews from the winter you haven’t answered.

Spring checklist for your website – Make sure the phone and WhatsApp buttons work on mobile. – Add or update pages for seasonal services, with real photos and the towns you cover. – Check your contact form actually sends enquiries to an inbox you read. – Test page speed on a phone using 4G, not office Wi-Fi.

Reviews and local links Spring is a good time to ask winter customers for reviews while the job is still fresh. Ask them to mention the type of job and the town. Local links can come from sponsoring a junior football team, a village fete or a local charity event.

Should I run Google Ads in spring too? If you need work quickly, a small Google Ads or Local Services Ads budget can fill the diary while SEO builds up. Use ads for the busiest weeks, and track which leads come from ads and which come from organic search so you know what’s paying off.