SEO in the UK costs a median of about £799 a month based on published prices. Budget offers run £99–£300, mainstream small-business SEO £350–£1,000, and established agencies £1,500–£5,000 or more, usually plus VAT (Whito, June 2026). Local SEO for one town sits at the lower end.
Type
Typical monthly price
Budget / cold-email offers
£99–£300
Small business local SEO
£350–£1,000
Ecommerce SEO
£750–£2,500+
Established agency
£1,500–£5,000+
What Affects the Price?
Competition in your town and trade, how many locations you cover, website size and condition, how much content and how many links are needed.
What Do UK Owners Say?
On UK Business Forums, owners were offered SEO for “£199 per month” by cold emailers, and one paid “£198 per month” and was happy. Others paid for months and “could not see what had been done”. Price matters less than a clear list of work.
Our Prices
£249 one-off profile fix, £399, £749 or £1,250 a month. See packages
Is cheap SEO worth it?
Sometimes, for a very small business that just needs its Google profile and a few pages tidied up. But a £99 a month package can’t cover much real work: at a normal rate that’s an hour or two a month. Ask exactly what’s done for the money. If they can’t list it, you’re probably paying for a report and little else.
What should a monthly SEO fee include?
– Google Business Profile updates, posts and review replies
– New or improved website pages each month
– Citations and local links
– Technical fixes, such as speed and indexing problems
– A report that shows calls, forms and enquiries, not just rankings
Monthly retainer or one-off project?
A one-off fix suits a business whose profile or website has a specific problem, such as a suspension, a wrong pin or a broken site after a redesign. A monthly retainer suits a business in a competitive area that needs to keep building reviews, content and links over time.
How to budget for SEO
Start with what a new customer is worth to you. If one job is worth £500 in profit and SEO costs £399 a month, you need roughly one extra job a month to break even. Track enquiries from Google from the start, so after three to six months you can see whether it’s paying off.
Do prices include VAT?
Many agency prices are shown before VAT. Always check. Our UK prices exclude VAT and are month-to-month, with 30 days’ notice.
Faisal Zahoor is the founder of RankAutomate Agency and a local SEO specialist with 2 years of experience in local SEO and Google Business Profile optimization. He helps home-service businesses show up on Google Maps and local search so they get more calls, form leads, and booked jobs. He is Semrush Academy certified in Local SEO Essentials.
