Duplicate Google Business Listing? How to Fix It
If you find a duplicate listing, claim it if you can, then mark it as a duplicate or ask Google support to merge it into your main verified profile. Don’t simply delete your main profile, and don’t create a new one. Duplicates split reviews and confuse Google.
How do duplicate Google Business listings happen? Most duplicates are created by accident: a previous owner or an old agency made a profile, Google auto-created one from directory data, or someone in the business set up a second profile with a slightly different name or address. They are common after a move, a rebrand, or a change of phone number.
How do I find duplicate listings? – Search your business name, your phone number and your postcode on Google Maps separately. – Search old names and old addresses if you have moved or rebranded. – Ask staff whether anyone ever created a profile on their own account.
What is the right way to remove a duplicate? 1. If you can claim it, request access, then contact Google Business Profile support and ask them to merge it into your main verified profile. Reviews can sometimes be moved across when the details match. 2. If you can’t claim it, open the listing on Google Maps, choose Suggest an edit, then Close or remove, and select Duplicate of another place. 3. If it is an old location you’ve left, mark it as Moved rather than closed, so Google points customers to the new address.
Keep evidence handy (business rates bill, utility bill, Companies House record) in case support asks for proof.
